Five business questions. Answer them honestly — not for me, for you:

• What do you tell people you do for work?
• What transformation do you provide for your clients, customers, or audience?
• If someone introduced you at a conference, what would you want them to say?
• What’s the one thing you keep trying to explain that people keep misunderstanding?
• If your messaging was working, what would be different right now?

The first three should come easily. If they don't, you're still developing your brand, and I can help with that.

But questions 4 and 5?

Those are harder because they require you to name the gap between what you mean and what you're actually saying. That gap is where I work.

Finding the right words unlocks everything.

I've worked with a publishing company that couldn’t sell more than 300 copies of a book until we built a campaign that sold over 30,000 in six weeks (and 63,000 by year’s end).

I've helped companies train 30,000 employees across all job roles to complete a complex IT task in a single morning — 100% success rate, zero escalations, six figures saved.

I've walked into rooms where five siloed VPs refused to share budgets or authority, and walked out with a cross-training system that stopped the cash bleed and turned competing divisions into collaborators.

Whether you're a Fortune 100 company with acquisitions to integrate or a solopreneur trying to articulate what makes you different, you need clear answers to those five questions.

If you stumbled answering any of them — especially the last two — we should talk.

Book a 15-minute conversation. I'll show you what I'm hearing, and we'll figure out if there's a fit.

No pitch. No pressure. Just a conversation about whether your words are working for you.